“We are very excited to renew and expand our partnership with Toyota in the United States. It
was impressive to see how their brand brought to life our partnership in such compelling and
memorable ways. Toyota has a keen understanding of soccer culture and we look forward to
growing our partnership,” said Santiago Baños.
Continuing the success of last year’s Tour Águila, Toyota joins forces with Club América once
again for another series of high-octane matches in the U.S. For the second straight year, fans
will witness the excitement of the most popular team in North America as they compete against
top international powerhouses. The partnership includes multiple touchpoints such as digital and
custom content, broadcast elements with Univision Deportes, marketing extensions, in-stadium
assets, and benefits for all Tour Águila matches.
“We are thrilled to be part of the excitement as Club América kicks off Tour Águila in the U.S. this
month,” said Matt Ozawa, engagement marketing manager, Toyota Motor North America. “With
Club América, we continue our commitment to building powerful connections between the
incredible sport of soccer, the players, fans and our trucks – all of which are ready to take on even
the toughest terrains.”
To add to the fan experience, Toyota returns as the presenting sponsor of the pre-game Fiesta
Futbolera, a 360º interactive Fan Fest celebration of the Club that includes a showcase of a team
championship trophy, Agui the official mascot and legendary player appearances. Fans can check
out the Tacoma and Tundra vehicle displays during the pregame activities, as well.
Toyota will have similar benefits in Mexico including exposure and engagement during official
Club América home games at the world-renowned Estadio Azteca.
PRIMETIME Sports was the lead agency for Club América in renewing and expanding to a
binational partnership in association with the Club’s New York City office. In addition, the agency
will continue to manage the Toyota sponsorship for the Club in the U.S.